Then you will "love" the Social Media Association, Inc. (SMA). This group is for marketing people, communications folks, bloggers or anyone who is interested in social media. I am president and founder. Joining me on the board are: *Sueanne Shirzey, Promotions Director *Constance Korol, Program Director *Donna Rivera Downey, Logistics...
My Mother, My Best Friend…
My mother passed away on Friday, June 1st. These past few days have been very hard for me and I know it's not going to be easier for a long time. I wanted to share the eulogy I read at my mother's funeral. She was so such an incredible person...
Using Instagram Yet? It May Be Too Late…
I don't know about you, but when I found out about Instagram, I immediately downloaded it on my iPhone. I took one or two shots and then quickly lost interest. But the other day, I was looking at it again. I started playing around and realized that I really enjoy...
How Social Media Makes the World Small…
I first met Greg Sleter when he was the editor of the Long Beach Herald in the early 1990's. I had just started my business and would talk with him about clients who lived or worked in Long Beach. We developed a good working relationship. A few years later, I...
QR Codes Make the Grade…
I love how the world is changing and becoming more interactive! The other morning, I was reading USA Today and noticed on the front cover a QR code (for those of you who do not know what a QR code is, it’s a square with boxes, squiggly lines and dots...
What Can Brands or Retailers Do With Foursquare?
If you think that Foursquare is just a fad, think again. Foursquare is a reliable, customer loyalty program that can and should replace customer loyalty cards. Foursquare is a geolocation social networking site. Users check in at various stores, restaurants, museums and even offices to get points to earn badges,...
FBI Seeking Social Media Data: A Data Mining Tool is Coming by Margaret Jules
It has been in news that the FBI is hunting for a tool that will allow it to collect and process data from social networking sites like Twitter, Facebook and many other blogs. On being questioned by various IT vendors in accordance with the Request for Information (RFI), FBI stated...
Pinterest? What’s All the Craze About?
If you are online, then I’m sure you’ve seen an invitation from one of your friends to join Pinterest. On the day I signed up I had more than 10 requests so I decided to check it out. And, once I did, I got hooked! Pinterest is a new social...
10 Foursquare Tips for Business Owners
1. Make sure that your entire staff understands what Foursquare is and knows about the special or the discounts. 2. Don’t limit your specials to just the Mayors! Try to do something for everyone who checks in. 3. Keep changing specials up every month or every few months so that...
Four Trends for 2012 by Christine Presto
2012 is still fresh, new and a time to start making positive changes for your business. Below are a few simple trends that all businesses should lean towards to create a better image for themselves and for the consumers. 1. Using Less Stop printing unnecessarily, turn off the lights when...