Google Plus and the Early Adopters…

I find it interesting that Guy Kawasaki, Robert Scoble, Pete Cashmore, Steve Rubel and Seth Brogin. primarily use  Google Plus. This social networking site, seems like the site of choice among early social media adopters. Google Plus is similar to Facebook but integrates gmail, calendar, YouTube videos, photos, etc. into one...

Product Review: New Cold-EEZE Spray

I have a love-hate relationship with this time of the year. I love that the leaves are changing and that the weather is cool, but not freezing. I love putting away my summer clothes and shoes and switching over to fall and winter clothes and boots. But, what I hate...

Funny Things Always Happen in Business

There are funny things all around us. Since we are so wrapped up in ourselves, we can't enjoy the humor. The other day, I was meeting with a new business prospect who I knew on LinkedIn. We met at the Sweet Hollow Diner in Melville. I sat down first. The old...

So Glad Election Day Arrived!

This is the first year that this whole election process really bothers me. I drove to Kohl’s the other day in Oceanside and there were hundreds of signs from both parties. On the signs, there were no message just names. It was upsetting to me. It looked terrible with every...

Social Media Video Production Tips by Steven Taub Productions

Steve Taub is a friend on Facebook.  When he told me what he does, I asked him to provide our readers with some tips on YouTube videos and how to make them go viral.  Here's what he said: ---Keep your message under two minutes. (A television commercial is 29 seconds...

Book Review: Maximizing LinkedIn for Sales and Social Media Marketing by Neal Schaffer

I thought I knew everything about LinkedIn. I’ve been using it for years. But after reading Neal Schaffer’s Maximizing LinkedIn for Sales and Social Media Marketing, I realized there is a lot more to learn, especially since there are more than 100 million members including executives from Fortune 500 companies...

10 LinkedIn Tips…

LinkedIn is a great marketing tool if used correctly.  Here are some tips: Eliminate direct solicitation. Don't invite everyone in your network to an event.  Make sure your list is targeted. (I can't tell you how many events I get invited to on LinkedIn and I've thought about deleting people...

Double Booking a Business Meeting…

I met Mike Stafford of Farrell Fritz, PC online.  He and I are connected via LinkedIn. He sent me a note telling me that he used to work at Ruder Finn/PR and wanted to know if we could meet up to network. I agreed.  I love connecting with different people!...