Last Saturday, I played golf with Brian (my husband), Bob and Bill (two guys I never met). I felt a little out of place wishing my name was Barbara or Betty but I managed being the only “H” in the crowd. We were at Eisenhower Park on the Blue course....
Wendy’s Got a Logo Makeover?
Have you noticed how logo design evolves? Some brands stick with a design for decades, while others adapt frequently to reflect changing trends. Logo evolution is a fascinating part of maintaining brand identity, and companies like Apple, Shell, and Wendy’s offer great examples of how modern logo design can be...
Not Just Another Long Island Greek Restaurant…
I was sitting with my son in Pete's Pitaria Restaurant in Island Park. My son was doing his AP Euro homework (btw, this course just doesn't let up with the work) and I was sitting watching Leo, the owner, and his staff running around the back making falafels, gyros and...
Thank You Mulberry For Having British Manners!
More than a month ago, I posted a blog about my bag purchase in London and how after two months the bag looked like it had been through "war." Mulberry, the bag company, saw my post and reached out. They asked me to send photos of the bag and kept...
British Manners? None at Mulberry!
I'm sorry but if you spend a lot of money on an item from a reputable company, you should be able to be treated with respect and help. I purchased a Mulberry bag from London for my birthday. I was there this April and wanted a nice bag as a...
#UsGirls vs. #UsGuys
I don't know if there really is a "versus," but the #usguys community is a nice place to share social media information with other social media marketing professionals. I was recently invited to an #usgirls tweet up at Sueanne Shirzey's house. She is a friend and colleague on the Social...
Are You On Pinterest Yet?
You may or may not like the way Barak Obama runs this country, but one thing we can all agree on is that he and his staff know how to run a successful social media campaign. Just look at what he did four years ago – Facebook, Twitter, YouTube, blogging. ...
New Social Media Association Formed…
New Social Media Association Formed... Hilary Topper ON AIR FEATURING The Board Members of the Social Media Association The exciting new group Social Media Association has been created for Long Island and will be discussing social media. For professionals and enthusiasts, they leverage opportunities and inspire possibilities. About Social Media...
5 Tips to Building Leads in a Down Economy
There are more people without jobs today than ever before. Business owners are taking their time making “money” decisions. So what options do you have to build business? Why not consider developing a lead nurturing campaign? Here’s how you go about setting this up. For starters, you need a good...
What’s Your Klout Score?
Justin Bieber has a Klout score of 100. This is the highest Klout score you can get. Have you wondered what your score could be? Klout, for those of you not familiar, is an aggregator that looks at your online influence and compiles a score. The higher your engagement with...