More and more small business owners are selling their companies, with sales hitting a four-year high earlier this year in the United States, and Canada predicting its largest small business turnover ever in the next five years. “Many of our CEOs are baby boomers approaching retirement age,” says Kathleen Richardson-Mauro,...
Five Cheap Marketing Strategies for Small Businesses by Sara Collins
From restaurants to travel agencies, many small businesses start up each day and every single one makes marketing a top priority. When someone decides to start their own business, they want to provide a product or service people want or need, and to make consumers aware of their presence, business...
How Social Media Makes the World Small…
I first met Greg Sleter when he was the editor of the Long Beach Herald in the early 1990's. I had just started my business and would talk with him about clients who lived or worked in Long Beach. We developed a good working relationship. A few years later, I...
Hilary’s Top 10 2011 Blogher Swag
Everyone loves swag. And, at the Blogher Conference in San Diego last August, I was given so much swag, I had to buy another suitcase! (I could have left the stuff at the hotel room but how could I part with beloved swag?) It’s taken me months to get an...
Book Review: The Art of Effective Online Social Networking by Jeanne Grunert
When networking online or offline, it’s important to stay consistent and The Art of Effective Online Social Networking by Jeanne Grunert, shows you how to do just that. The book is perfect for those thinking about dipping their toes into social media, and believe it or not, there are still...
Product Review: New Cold-EEZE Spray
I have a love-hate relationship with this time of the year. I love that the leaves are changing and that the weather is cool, but not freezing. I love putting away my summer clothes and shoes and switching over to fall and winter clothes and boots. But, what I hate...
So Glad Election Day Arrived!
This is the first year that this whole election process really bothers me. I drove to Kohl’s the other day in Oceanside and there were hundreds of signs from both parties. On the signs, there were no message just names. It was upsetting to me. It looked terrible with every...
HuffPost Weird News’ Staff Writer Gets More Facebook Fans By Being Creative
-------------------------------- David Moye is a Staff Writer for the HuffPost Weird News. He told me that the company wanted him to take advantage of the subscribe button to connect with readers. David was the first one in his vertical to do so and now he has subscribers all over...
Tips on Starting a Business…
There are some people who keep their business life very separate from their personal life. They may have a separate Facebook page for their “actual” friends and a page for their business acquaintances. I know many professionals who are corporate and conservative by day and at night they perform in...
Marketing for Startups and New Businesses by Gil Effron
When I was writing How to Give Your Business an Extreme Marketing Makeover, my focus was exclusively on exactly what the title implies: helping established businesses replace worn-out, ineffective marketing with marketing that would and could accomplish more in less time. Throughout the months that followed publication I started to...