I love how the world is changing and becoming more interactive! The other morning, I was reading USA Today and noticed on the front cover a QR code (for those of you who do not know what a QR code is, it’s a square with boxes, squiggly lines and dots...
What Can Brands or Retailers Do With Foursquare?
If you think that Foursquare is just a fad, think again. Foursquare is a reliable, customer loyalty program that can and should replace customer loyalty cards. Foursquare is a geolocation social networking site. Users check in at various stores, restaurants, museums and even offices to get points to earn badges,...
FBI Seeking Social Media Data: A Data Mining Tool is Coming by Margaret Jules
It has been in news that the FBI is hunting for a tool that will allow it to collect and process data from social networking sites like Twitter, Facebook and many other blogs. On being questioned by various IT vendors in accordance with the Request for Information (RFI), FBI stated...
Pinterest? What’s All the Craze About?
If you are online, then I’m sure you’ve seen an invitation from one of your friends to join Pinterest. On the day I signed up I had more than 10 requests so I decided to check it out. And, once I did, I got hooked! Pinterest is a new social...
Four Trends for 2012 by Christine Presto
2012 is still fresh, new and a time to start making positive changes for your business. Below are a few simple trends that all businesses should lean towards to create a better image for themselves and for the consumers. 1. Using Less Stop printing unnecessarily, turn off the lights when...
Twitter and the Long Island Association…
The other day, I attended the Long Island Association annual breakfast meeting with both Nassau County and Suffolk County Executives – Ed Mangano and Steven Bellone. I was really impressed with both of them. As they spoke, I checked in on Foursquare. I noticed that there were three other people...
Hilary’s Top 10 2011 Blogher Swag
Everyone loves swag. And, at the Blogher Conference in San Diego last August, I was given so much swag, I had to buy another suitcase! (I could have left the stuff at the hotel room but how could I part with beloved swag?) It’s taken me months to get an...
Google Plus and the Early Adopters…
I find it interesting that Guy Kawasaki, Robert Scoble, Pete Cashmore, Steve Rubel and Seth Brogin. primarily use Google Plus. This social networking site, seems like the site of choice among early social media adopters. Google Plus is similar to Facebook but integrates gmail, calendar, YouTube videos, photos, etc. into one...
Book Review: The Art of Effective Online Social Networking by Jeanne Grunert
When networking online or offline, it’s important to stay consistent and The Art of Effective Online Social Networking by Jeanne Grunert, shows you how to do just that. The book is perfect for those thinking about dipping their toes into social media, and believe it or not, there are still...
Five Tips to Optimize Focus Groups by Bryan Pazaras
This is Planning Month for many businesses that market their products or services. Many use Focus Groups to concept, formulate, or synthesize ideas and insights that are the cornerstone to growing existing business, seeding new initiatives, or entering new markets. Here are five tips for optimizing the effect of your Focus...