The other night I was invited to give a keynote address to the alumni at Baruch College’s Executive MPA program. I graduated from Baruch in 1991. I was pregnant at the time and the following year, I gave birth, graduated with my Master’s Degree and started a business. At the...
Five Tips to Optimize Focus Groups by Bryan Pazaras
This is Planning Month for many businesses that market their products or services. Many use Focus Groups to concept, formulate, or synthesize ideas and insights that are the cornerstone to growing existing business, seeding new initiatives, or entering new markets. Here are five tips for optimizing the effect of your Focus...
CIA Watches Social Media Action?
In the Saturday, November 5th issue of Newsday, an article written by Kimberly Dozier of the Associated Press headlined CIA Eyes Revolt on Social Media. It piqued my interest so I read the story. In a quick synopsis, the Central Intelligence Agency (CIA) is monitoring tweets and Facebook updates overseas. ...
Funny Things Always Happen in Business
There are funny things all around us. Since we are so wrapped up in ourselves, we can't enjoy the humor. The other day, I was meeting with a new business prospect who I knew on LinkedIn. We met at the Sweet Hollow Diner in Melville. I sat down first. The old...
So Glad Election Day Arrived!
This is the first year that this whole election process really bothers me. I drove to Kohl’s the other day in Oceanside and there were hundreds of signs from both parties. On the signs, there were no message just names. It was upsetting to me. It looked terrible with every...
HuffPost Weird News’ Staff Writer Gets More Facebook Fans By Being Creative
-------------------------------- David Moye is a Staff Writer for the HuffPost Weird News. He told me that the company wanted him to take advantage of the subscribe button to connect with readers. David was the first one in his vertical to do so and now he has subscribers all over...
Social Media Video Production Tips by Steven Taub Productions
Steve Taub is a friend on Facebook. When he told me what he does, I asked him to provide our readers with some tips on YouTube videos and how to make them go viral. Here's what he said: ---Keep your message under two minutes. (A television commercial is 29 seconds...
Affiliate Marketing….
I’ve had my blog now since March 2008. At some point, I tried using Google ads , but found them to be more of a bother than an income stream. When I went to the Blogher Conference in San Diego this past summer, I found out about affiliate marketing. Some of...
How is Married Life Treating You? By Lori Peterson
I will be married two months on October 12. Since getting married, I have been asked the same questions over and over again. When I came back to work after the wedding and honeymoon, everyone asked, "how was the wedding, how was the honeymoon?" Once Labor Day came and the...
Talking with Adelphi College Students…
One of my Facebook friends, Sharyn O’Mara asked if I would be the guest lecturer in her public relations 101 class at Adelphi. I was excited for the opportunity. I love talking with students, especially those who want to listen to some guidance. When I got there, Sharyn was so...